AW21 Style Notes
Hi, I'm Hester Moore
This season I'll be bringing you my 2021 Collection Style Notes. I will share some of my favourite pieces, style tips and best looks.
Designing this year's collection was both terrifying and exciting. Terrifying because it's hard to see where fashion is headed when we work at home and party with caution, but exciting because we didn’t feel constrained by the usual trends, forecasting, or fashion noise created in a ‘normal year’.
I've chosen styles from the collection that I can't wait to wear this season and teamed them with pieces on my current most wanted list!
The Petite Loop
We have taken our Loop scarf and made it even more wearble by making it a little more petite. The Petite Loop looks great layered with an over-shirt or it can hold its own with a dress. I love the Lilac faux fur (very limited stock!) and I'll be wearing it with strong colours for bright winter days.
The Collar Jacket
This jacket, or a version of it, has been on my vision board for years. We've had this style for a couple of seasons but finally it's in my colour of dreams. Storm Blue is new for 2021 and it's perfect.
I'll be wearing mine with jeans and a white t-shirt (my uniform of choice) for most of the winter. 
The Cindy Collar
Named after one of our expert machinists, the Cindy Collar is inspired by neat vintage jacket collars. It is perfect for this time of year with light knits and cropped t-shirts. For a chic Autumn look I have styled it with an Arket knitted vest and some oversized tailored trousers and I couldn't resist these vegan trainers by Veja. 
I hope you love the collection as much as we do! If there is anything you would like to see styled or have any questions, send us an email!: customerservices@helenmoore.com
Happy new season!
